Local beer: marketing myth or future necessity?
Posted by Armand Heitz onBeer is a product that the average consumer is today unable to assimilate to the terroir in France. However, our country has always been a massive producer of beer and its raw materials. So how could beer be so far removed from the notion of terroir? What can a local beer be today?
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Who wants to become a winemaker?
Posted by Armand Heitz onDue to his family background, the current manager of the estate in Juliénas told me that he could no longer attend as he did for 4 years to lead the estate. I am therefore looking for a courageous manager or a young person with an installation project. Who wants to become a winemaker?
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- Tags: beaujolais, vigne & vin
Armand Heitz x Brasserie de France
Posted by Armand Heitz onArmand Heitz beers are the result of the meeting between a winemaker and a brewer sharing the same peasant values: work with nature, local development and transparency. Grégoire Blanc, the student I chose for the Épistemê 2022 cuvée, a fine beer connoisseur, talks about this partnership with Brasserie de France.
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Building tomorrow and living with the past
Posted by Armand Heitz onFor millennia, man has built out of necessity, with the materials he had available. A handful of men was enough to build a village and make their community independent. Just a century ago, a family lived in two rooms, warming themselves over a wood fire, taking advantage of the warmth of animals, placing fodder to insulate the attic.
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- Tags: architecture
The cereal
Posted by Anne-Astrid Heitz onMan domesticated cereals 12,000 years ago. They quickly became the basis of the human diet directly and indirectly for meat, they were at the heart of many civilizations, economic and political decisions in the same way as money itself. How did we come to no longer know what we are eating, to always consume the same ultra-processed cereals without realizing that it was harmful for us and for the planet?
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- Tags: agronomie, permaculture
Farmer & Architect
Posted by Armand Heitz onThe peasant must make the land more fertile year after year. The architect must construct buildings which improve the life of man year after year. These are two professions that seem to have an interesting synergy. My wife is an architect, I am a farmer, and our project is to put nature back at the heart of our business. Here are a few sentences that summarize the values we would like to share if you decide to work with Astrid & Armand Heitz Architecture.
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- Tags: architecture
From farm to fork
Posted by Armand Heitz onI don't want to bluff you with a seller title but which actually hides industrial products disconnected from their land. My shopping is done in nature and not at metro or pomona. The products on the menu are simple, raw and linked to their terroir. They are handmade and baked over a wood fire in a bread oven.
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Animal welfare? my ass is chicken
Posted by Armand Heitz onAt the moment, it is rare to go a day without hearing about the following fashions: reducing our consumption of meat, veganism, food sovereignty, animal welfare, Brigitte Bardot, fake meat…. Do these modes have a real impact on the animals or is it a way to attract the spotlight and make money in the process?
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Dye with vine
Posted by Armand Heitz onCan you dye with vine? In the books, there is no writing about this tincture. It is the anthocyanins contained in the grape that attract the eye of colorists, for the gourmet red they contain, while they have a very low resistance to light on the fabric. Experimentation and creation from the leaves of the vine.
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- Tags: collab, vigne & vin